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I was in the DrugStore and took the edition of this month of the magazine Councils of your pharmacist. The central page speaks about the dermofarmacia in this tone of self-sufficiency that so much bothers me and that many people will end up by reading thinking that only in the DrugStore good cosmetics exist. It is outrageous that allow to them to publish phrases as demagogic as : " for the guarantees that they offer, for his quality, for be excusing by the advice of a pharmaceutical professional, for being tested dermatológicamente...“ . Forgive, Mr. Pharmacist: the cosmetic marks, which take many other years working that the current dermocosmética (that Vichy was born simply with the mark), offer the same. It is true that the number of users of dermocosmética has increased enormously and has many followers. But that these do not allow to deceive themselves for the safety image and seriousness that so much they acclaim from the counter of the DrugStore : it is the same than in traditional cosmetics. What happens is that the DrugStore s can handle the money destined for the marketing of a very efficient form and, also, there are the untouchable ones of the laboratories: who is going to do money but for investigation?. But this is not a valid argument for my criticism. The dermofarmacia is the specialization of galénica who studies, between other points, how to formulate prepared cosmetics and dermofarmacéuticos. The products of the section are the result dermocosmética of your DrugStore . If you want to know what the dermocosméticos study, here you have an example of the Master's degree in Dermofarmacia and Cosmetología of the University of Barcelona.Any other remark of this general definition would be to enter products and advices at level of very concrete cutaneous problems that are out of the alcanze of the traditional cosmetics: this line does not belong to the one that there speak the pharmacists not even (many cosmeticians) when they speak to the users acclaiming his dermocosmética.This way it should have begun but they saw the golden lode: normal cosmetics sell under the tag dermocosmética and profileran every day more shelves replete with gels cleaners, day creams and serums at night, peelings and masks. Ah, but the fact is that they are of DrugStore !. It extinguishes and vámonos.The central article about the magazine continues with three more paragraphs: How many wrinkles will you have to the 60, Analyzers: to predict the photo-aging and The green cosmetics. I do not see the difference with the articles and informations that come from the cosmetics marks to dry seasons, without the valued dermo-.The last paragraph is the one that has killed me: With pharmaceutical guarantee. One of two: or we are more and more innocent persons and they are capable of receiving this irrational public (this guarantee is more an act of faith than solid arguments) or really they take us as idiots, and in this classification I include myself with great pleasure.This paragraph is endorsed in fact by Mediform Plus, a consultancy of Strategic Marketing that celebrated the Days on the future of the Dermofarmacia last December. It turns out that the dermocosmética consumer is fundamentally a woman, who “waits for honest products that say what they are and do what they say“. It is an affirmation to give turned average and to go out without looking behind because the only thing that is seen there is the death of the critical sense.Now the best thing comes: "As for the products, they are sure and developed according to strict norms, tested and controlled“. Because skylight, those of Lancôme, Clarins, Lancaster, L'Oréal or HR it are not. I do not know, equally yes that they formulate as it gives them the desire and Health does not get with them because they have too much work or they like. Dermatologic test?. No, why: equal they do not know what is. At these cosmetic laboratories biologists are employed, pharmacists and dermatologists who have gone out of the same faculties as the dermacosméticos but … equal this day they were not in class and it did not go out in the examination. What a career bargain!.Please, ladies and misters users, do yourselves to tease that the quality and the control measure themselves equally in all the laboratories. This article is not only a demagogy of marketing but a disloyal competition on the part of DrugStore . They like very much the economic benefit, how to all the sectors, but the others do not have this white letter. Little order and professionalism, please.They are shown up themselves. Last paragraph: the person in charge of MediformPlus affirms that “there are products that have very good success and demand because, on having sold for professionals in a DrugStore , they are related to the seriousness of a medicine“. There yes that I have remained without words. It does not matter if the clerk of the DrugStore knows of cosmetics or not: it is selling in a DrugStore and that must give him magic knowledge powers. They know it and take advantage of it.Route | Magazine Councils of your pharmacist nº 119, January, 2010 In Captivating | Three Clinique steps, with magnifying glass (I): Hipoalergénico? Not comedogénico? Tested Dermatológicamente? In Mensencia | The guarantee of the cosmetic route DrugStore is largely psychological